Key Takeaways
- Many dance studios can increase income by using the Stagestep Studio Revenue Program to build new streams of dance studio revenue through wholesale purchasing and dance equipment rental programs.
- Stagestep serves as one of the leading dance wholesale suppliers, offering discounted pricing on Tap Boards, wholesale portable ballet barre products, wholesale ballet barre options and dance mats.
- Simple rental rates, resale margins and program bundles create predictable dance studio revenue throughout the year.
- Oklahoma City University demonstrates how a tap board rental system can scale to support hundreds of dancers.
- In studio displays, QR-linked postcards and promotional materials increase awareness and rental participation.
Dance Studio Revenue: Why New Income Streams Matter
Boost Dance floor revenue when you partner with Stagestep
Dance/USA research shows that program-based revenue did not return to pre-pandemic levels by 2022. This confirms what many studio owners have experienced.
Tuition alone rarely provides stable dance studio revenue, especially during seasonal slowdowns or enrollment dips.
Nowadays, many owners are looking for practical ways to increase income without hiring additional staff, expanding facility space, or adding more classes to an already full schedule.
The Stagestep Studio Revenue Program is designed for exactly this purpose.
In this article, you will learn how you can create new income through wholesale purchasing and dance equipment rental programs centered on Tap Boards, wholesale portable ballet barre products and dance mats.
These tools support training at home, in the studio and at special events. They also create affordable, low maintenance revenue opportunities for owners who want steady and predictable income.
Dance Wholesale Suppliers: Introducing the Stagestep Revenue Program
The Stagestep Wholesale Program provides studio owners with discounted access to high-demand products that are easy to rent and simple to resell. As one of the most established dance wholesale suppliers, Stagestep offers wholesale pricing on:
- Tap Boards
- Portable tap boards
- Portable ballet barres
- Dance mats
- Other training essentials
Dance studio owners can explore all revenue ready items through the Stagestep online shop, including:
These products are built for professional daily use and are portable enough to serve home practice, workshops, off-site rehearsals and community programming. Wholesale access allows studios to set their own retail margins, manage rentals and package products into profitable add-on programs.
Wholesale Portable Ballet Barre and Tap Board Wholesale Options for Studios
Stagestep offers two highly profitable wholesale items that produce continuous dance studio revenue for owners: tap boards and wholesale portable ballet barre products.
With a wide range of portable tap floors, ballet barres, dance mats and more, you’ll find everything you need at Stagestep
Tap Boards: Improved Performance and Increased Rental Potential
Stagestep’s redesigned tap boards offer significant improvements in durability, sound quality and ease of transportation. Their upgraded features include:
- Larger tapping surface
- High density shock absorbing foam
- Two size options
- Five color finishes
- Reinforced screwed on handle
- Enhanced acoustic response
Their portability makes them ideal for tap board rental programs that serve dancers who need reliable practice space at home. Tap boards can also be resold at retail prices for strong margins.
Wholesale Portable Ballet Barres: Versatile and Revenue Ready
The full offering of wholesale portable ballet barre options creates new income opportunities for owners that train dancers in ballet, jazz, contemporary and conditioning programs. Stagestep barres are:
- Lightweight
- Sturdy
- Built for daily use
- Available in 6-foot and 8-foot lengths
Many owners often rent or resell these wholesale ballet barre products for:
- Home practice
- Summer intensives
- Competition prep seasons
- Pop up community classes
- Beginner ballet kits paired with a dance mat
Dance Equipment Rental: How Studios Profit From Rentals and Resale
Dance equipment rental is one of the strongest revenue streams your dance studio can implement. Rental programs create recurring monthly income without adding staff or increasing studio hours. Common rentals include:
- Tap Boards
- Portable ballet barres
- Dance mat rental options for home practice
- Small flooring sections for special events
Suggested rental pricing:
- Studios typically charge $15–25 per month for tap board rentals; an affordable rate families can budget for.
- Ballet barres rent for $25–45 per month, depending on length and demand during peak training seasons
These items usually pay for themselves within a few rental cycles and continue generating profit throughout the year.
Because dancers need consistent surfaces for technique training, demand remains steady across all seasons.
Simple Pricing Models That Increase Dance Studio Revenue
Dance studios typically use four pricing approaches when building dance studio revenue from wholesale equipment and rentals.
1. Weekly or Monthly Rentals
Predictable and easy for families. Works well for tap boards, wholesale portable ballet barre items and dance mats.
2. Seasonal or Session Based Rental Packages
Popular during intensives, competition prep and holiday programs.
3. Wholesale Resale Margins
It’s common for dance schools to earn 20% to 40% profit on tap boards, wholesale ballet barre units and mats purchased wholesale.
4. Event-Based Rentals
Useful for master classes, conventions and temporary training needs.
Even with limited staff, these models are surprisingly easy to run, and they grow naturally as more dancers get involved.
Additional Ways to Grow Studio Income Through Stagestep
Stagestep provides additional opportunities for long term revenue growth through flooring upgrades, education and consulting. Studio owners can explore:
- Professional flooring options in the dance floors collection
- Budget planning with the Dance Floor Cost Guide
- Flooring solutions through the Perfect Marley Floor Guide
These resources help studios make informed decisions and expand their role as trusted providers for dancers and families.
Case Study: How OCU Scaled Tap Board Rental to More Than 300 Students
When Oklahoma City University transitioned to remote learning, dancers no longer had access to a professional tap floor. The Ann Lacy School of American Dance and Entertainment invested in nearly 300 Stagestep tap boards and created a semester long tap board rental program.
Results
- Students maintained consistent technical training
- Faculty preserved instructional quality
- Rentals supported off site rehearsals even after reopening
- The system proved sustainable and effective long term
Interim Dean Melanie Shelley shared:
“Stagestep Tap Boards kept almost 300 Oklahoma City University students dancing when pandemic conditions dictated remote learning. Now our students have the opportunity to practice outside of the studio, and we can perform tap in all kinds of locations thanks to our Stagestep Tap Boards.”
The OCU model isn’t just scalable; it proves that thoughtful logistics and smart inventory choices can drive real impact, even beyond pandemic constraints.
Getting Started With Stagestep as Your Dance Wholesale Supplier
Studio owners can generate new dance studio revenue immediately by following three steps.
1. Select high demand revenue products
Tap boards, wholesale portable ballet barre units and mats provide the strongest return.
2. Purchase inventory at wholesale pricing
Visit the Stagestep online storefront to view available wholesale products.
3. Promote your dance equipment rental or resale program
Use signage, newsletters, QR-code brochures and in-studio displays to increase awareness.
This model keeps operations simple while creating meaningful long-term revenue.
Ready to Increase Your Studio’s Revenue? Join the Stagestep Wholesale Program
Stagestep provides the tools and support needed to help dance studios build new income streams and serve dancers more effectively.
With tap boards, wholesale ballet barres, and rental-ready mats, dance schools can offer practical training tools that support student growth and help owners build more stable, predictable income streams.
Tap. Balance. Train. Grow. With Stagestep, innovation meets opportunity.
Stagestep Revenue Program: Frequently Asked Questions
One strategy is to use wholesale purchasing to build dance equipment rental programs and resell tap boards, wholesale portable ballet barre units and mats for profit.
The top performers are tap board rental, dance mat rental and portable ballet barre rental due to steady practice needs.
Most studios recoup costs within a few months, especially when combining rentals with retail resale.
Yes. Tap boards, mats and portable ballet barres require minimal storage and can be managed with existing staff.
Yes. Pull up banners, QR-code postcards and displays encourage families to participate in rental programs during intensives, recitals and competitions.
